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A black and red 2023 Toyota RAV4 Prime parked in front of a building.

2023 Toyota RAV4 Prime in Salinas, CA

Toyota’s sporty, innovative, and competent two-row SUV, the RAV4 Prime, has been popularly ruling in the segment of compact SUVs since its launch. And for 2023, it upgrades to a more powerful and intuitive version with a robust plug-in hybrid powertrain and advanced infotainment package. Moreover, its spacious cabin with versatile amenities ensures your daily commutes and weekend getaways are fun and convenient. With enhanced safety systems and a stylish exterior, this SUV is an excellent pick at a starting price of $42,340. It is available in two trim models – SE and XSE. The latter is also an affordable choice at an MSRP of $46,210. Curious to find out what makes the 2023 Toyota RAV4 Prime one of the top options in its rapidly growing segment? Keep reading this page by Salinas Toyota in Salinas, CA, and discover more about this model.

View Our New Toyota RAV4 Prime Inventory

Powertrain and Interior Features Offered by the 2023 Toyota RAV4 Prime

Producing a combined net horsepower of 302 hp, the 2023 RAV4 Prime comes powered by a 2.5-liter 4-cylinder plug-in hybrid engine mated with an Electronically controlled Continuously Variable Transmission.

The SUV has a skilfully crafted spacious cabin that offers several convenient features for passengers. Inside the 2023 RAV4 Prime, various technologies surround you to ensure your rides are full of entertainment and seamless connectivity. To help you get an idea of what this SUV offers in terms of interior comfort, tech, and safety, here is a list of features available:

  • A 7-inch or 12.3-inch digital color Multi-Information Display
  • Fabric or SofTex®-trimmed seats with stylish sporty red stitching
  • Anti-theft system with engine immobilizer
  • Qi-compatible wireless smartphone charging
  • Blind Spot Monitor with Rear Cross-Traffic Assist
  • Optional Panoramic Monitor with 360-degree Overhead View

Contact or visit the Salinas Toyota in Salinas, CA, to experience the fantastic specs and elements of the 2023 Toyota RAV4 Prime in person.

Interested in the 2023 Toyota RAV4 Prime?
The plug-in hybrid logo on the 2023 Toyota RAV4 Prime.
Close view of the cockpit of the 2023 Toyota RAV4 Prime
The front seats in the 2023 Toyota RAV4 Prime.