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Map 700 Auto Center Circle, Salinas, CA Today 9-7pm (831) 444-0700
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A 2023 Toyota Prius Prime getting charged near a restaurant.

2023 Toyota Prius Prime in Salinas, CA  

Modern users are keen to reduce their carbon footprint. This is where Toyota’s new line of plug-in hybrids like the 2023 Toyota Prius Prime make a smart choice. Equipped with a wide range of features designed for enhancing the in-car experience, the Toyota car is an ideal companion for city driving as well as long road trips. Join us at the Salinas Toyota dealership in Salinas, CA, as we dive deep into the various impressive attributes of the 2023 Toyota Prius Prime.  

 The Toyota car is offered in three exciting grades: SE, XSE, and XSE Premium. The starting MSRP of the base model is $32,350, while the highest trim is priced at $39,170. Powering the car is a 2.0L 4-cylinder hybrid engine that delivers exciting on-road performance. In addition to boasting a gas and electric powertrain, the 2023 Toyota Prius Prime is a powerhouse of fancy tech and interior amenities. Continue reading to learn about these features.  

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2023 Toyota Prius Prime Infotainment, Comfort, Convenience  

The thoughtfully designed interior of the 2023 Toyota Prius Prime exudes style and ensures maximum comfort and seamless connectivity. Check out the list given below to learn about the features and tech offered on the Toyota car’s lineup:  

  • SofTex®-trimmed front seats  
  • 8-way power-adjustable driver’s seat 
  • Qi-compatible wireless smartphone charging  
  • 12.3-inch Toyota Audio Multimedia display 
  • Wireless Apple CarPlay® and Android Autoâ„¢ compatibility  
  • Fixed Glass Roof 
  • Smart Key System 
  • Digital Key Capability 
  • Heated and ventilated front seats 
  • 7-inch LCD top-mount multi-information display 
  • 8-speaker JBL® Premium Audio, including amplifier 

Contact or visit the Salinas Toyota dealership today to get a closer look at the 2023 Toyota Prius Prime in Salinas, CA. You can use the form to reach out to our sales team today and schedule a test drive for the car.  


Interested in the 2023 Toyota Prius Prime?
A close view of the front row in the 2023 Toyota Prius Prime.
Side view of the black seats with red stitching in the 2023 Toyota Prius Prime.

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